You do not have to be in business, economics or finance to need to market yourself like a Fortune 500 company. Just apply to elite medical schools and you need to market yourself. This is a difficult concept for many. Have you ever noticed the smartest students are often stunned when the “lesser qualified” applicant gets into premier programs, and they didn’t? It’s not that medical schools are being especially nice. They see the “lesser qualified” applicant as better meeting an institutional need, more capable of promoting the medical school’s mission. More often than not, the “lesser qualified” candidate marketed his assets and strengths better than the stellar student.