You do not have to be in business, economics or finance to need to market yourself like a billion-dollar company or like an expensive product. Just apply to elite graduate schools of business and you need to market yourself. This is a difficult concept for many. Have you ever noticed the smartest students are often stunned when the “lesser qualified” applicant gets into premier programs, and they didn’t? It’s not that business schools are being especially nice. They just see the “lesser qualified” applicant as better meeting an institutional need, and more capable of promoting the college’s mission. More often than not, the “lesser qualified” candidate marketed his assets and strengths better than the stellarBun student.